Ric Birch, born 1945 in Sydney, Australia. Former Rock TV producer and director. He started his career studying Law, but his lifetime profession took him down a different path. His career includes: Executive Director behind the Opening and Closing ceremonies for the Brisbane 1982 Commonwealth Games; Director of Entertainment at World Expo 88 in Brisbane, Queensland, Australia, during the Australian Bicentenary year; Director of Production for the Los Angeles 1984 Olympic Games; Executive Producer for the Opening and Closing ceremonies of the Barcelona 1992 Olympic Games; Executive Producer and Director of Ceremonies for the Opening Ceremony and Closing Ceremony of the Sydney 2000 Olympic Games.